Whether you’re starting a tour, band, media company or business, design is something to be considered. It establishes your brand, gives you a stamp to smack on stickers, pins and T-shirts and—more importantly, it creates a symbol people will internalize and connect with you. Sometimes, logos are so great that they become beacons for culture.
In this series, we get the stories behind highly recognized icons within our community from the people who created them.
Watch I THE MIGHTY's touching new animated video for “A Spoonful Of Shallow Makes Your Head An Empty Space” exclusively on APTV.
"I’m sure everyone has known someone at some point who has struck them as fake—whether they’re trying too hard, overcompensating, or simply insecure," says vocalist Brent Walsh. "I wrote ‘A Spoonful of Shallow Makes Your Head an Empty Space’ as a conversation or intervention with such an individual."
"For anyone doubting this direction we are headed in, or the motive behind it, this song should prove that it’s been something we’ve wanted to do ourselves and are really excited to do!” - Joshua Moore
Jerry Roush from Glass Cloud shows off his favorite Issue, Tyler Carter, in our new episode of AP Off The Wall.
Click through to check out AP’s top audio and video streams of 2012!